Announcing Deployer 7.0

Announcing Deployer 7.0

Today, we're not just launching an update, we're reimagining what an email marketing platform can be. Welcome to Deployer 7.0.

For years, marketing platforms have forced you to choose between power and simplicity, between flexibility and security. Today that changes. Deployer 7.0 begins our journey to transform our platform from a managed email marketing application into something far more ambitious - a comprehensive multi-channel marketing deployment platform that puts enterprise power in your hands while making it more intuitive than ever.

At the heart of this transformation is our revolutionary mail class system. We're adding more power than ever to mail classes. Think about how your organization actually uses mail - you have newsletters, marketing campaigns, sponsored content, each with its own requirements, schedules and compliance needs. Mail classes will now intelligently manage all of this for you, ensuring the right suppression, the right segments and the right delivery cadence every single time.

You know that pit in your stomach when you're about to hit send on a major campaign? After 30 years of deploying email campaigns, I still get that pit in my stomach. You worry about sending the wrong segment or missing a suppression rule. Now classes help eliminate that anxiety by employing smart rule sets for each type of communication.

But we didn't stop there. We've completely reimagined how permissions work. Think about it this way: the world's most skilled surgeon walks into your pre-op room dressed as the Joker, wildly waving a machete and giggling maniacally. Well, you might want to reconsider letting them anywhere near your ticker, no matter how impressive their surgical skills may be. And on the flip side, as wonderful and trustworthy and gentle as Mr. Rogers was, you probably don't want him performing triple bypass on you, just because he's a great person.

In the same way, technical skills and trust need to be managed separately in your marketing operations. That's why we created feature sets for skills and teams for trust-based access. We believe your technical skill and access to your assets should be managed separately. It's a revolutionary approach that mirrors how permissions actually work in the real world.

And we're just getting started. Later this year, we'll be introducing the Adaptive Delivery - the most sophisticated deliverability automation system ever created. Imagine a system that not only monitors every aspect of your email performance, but automatically and intelligently adjusts to maintain optimal deliverability. There has never been a delivery platform built this way. Deployer is one of one.

The journey of Deployer 7.0 is just beginning, and we're just getting started. Soon you're gonna have AI-powered valets at your service. Imagine a brilliant marketing strategist, a master audience builder and a timing optimization expert all working together 24/7 to ensure every campaign hits the right audience at the exact right moment. These aren't just tools, they're your new team members ready to transform how you plan, build and execute your marketing strategy.

Please keep a lookout for more innovations that will transform how you connect with your audience. Deployer 7.0 is live today. We're also hosting two special webinars next week to help you make the most of these powerful new features. Please check the schedule below and reserve your seats today.

This is just the beginning of what's possible in Deployer 7.0. We can't wait to see what you'll achieve with it next.