What is a Drip Series?
Welcome to the What is a Drip Series tutorial. Through the process of understanding drip series, providing examples, and exploring their benefits, you will be prepared to set up your own effective drip series campaigns. Let's begin!
Step 1: Understanding Drip Series
1.1. Definition: Learn that a drip series is a series of email letters sent over a specified period, triggered by a specific action.1.2. Email Quantity: Understand that the number of emails in a drip series can vary based on your goals, ranging from as few as one to as many as a dozen.
Step 2: Examples of Drip Series
2.1. Welcome Series Example: Consider a scenario where you sign up for a department store rewards program and promptly receive a welcome email. Over the next two days, you receive additional emails highlighting membership benefits and money-saving tips.2.2. Sale Promotion Series Example: Explore another example where you receive a series of emails over a week, advertising a week-long sale. The trigger for this series could be the start date of the sale.
2.3. "Please Don't Go" Series Example: Imagine canceling your membership to the department store in the first example. Receive three emails over a week, asking you to reconsider your decision. The trigger for this series is likely your submission of the membership cancellation form.
Step 3: Drip Series Complexity
3.1. Upsell Series: Learn about the possibility of creating an upsell series that targets individuals who opened all the emails in the welcome series. This approach allows you to deploy a specialized upselling campaign.3.2. Reminder Email: Consider creating a reminder email that deploys to people who did not click through the week-long promotional series. This strategy aims to re-engage recipients who showed lower interest initially.
Step 4: Harnessing the Power of Drip Series
4.1. Branching Effect: Visualize the drip series as a branch on a tree, where you can have a simple branch or grow infinite branches off of other branches. Understand the potential for customization and segmentation within your drip series campaigns.4.2. Benefits: Recognize the numerous ways to create and use drip series campaigns, leveraging their power to level up your email marketing efforts. Understand that once set up, drip series require minimal ongoing work.
Conclusion:
Congratulations! You have completed the tutorial on understanding what a drip series is. By understanding the concept, exploring examples, and recognizing the potential for customization, you are now equipped for the next tutorial in the Drip Series Lesson Track: Preparing for a Drip Series. In that tutorial, we will dive into the essential preparation steps required before setting up your drip series. Get ready to enhance your email marketing strategy!What is a drip series?
One of the most effective, used forms of email marketing is the drip series.
A drip series is a series of email letters sent over a set period of time, and triggered by a particular action.
The number of email letters in the series varies based on need; it could be as few as one or as many as a dozen.
You may not notice it, but in this day and age, drip series are being used everywhere all the time.
Here are just a couple of examples, with the action triggering the series outlined in each.
You sign up for a new department store rewards program, and moments later receive a welcome email.
You receive an additional email for the next two days outlining benefits of your new membership, and tricks for more ways to save.
This example presents a standard Welcome Series.
The trigger for the series was the addition of your information to a list: their new members' list.
Here’s another common example:
You receive a series over the length of one week, advertising a week-long sale.
The trigger for this series could be the date the sale begins.
Finally, imagine you cancel your membership to the department store in the first example.
You promptly receive three emails over the course of a week, asking you to reconsider your decision.
The trigger for this “please don’t go” series is likely your submission of the particular form for membership cancellation.
Now, Drip Series’ can be simple like these three scenarios, or more complex and multi-faceted.
For example, you could create an Upsell Series that would deploy only to people who opened 3 out of 3 emails in the Welcome Series.
Or, you could create a Reminder Email that deploys to people who did not click through on the week-long Promotional Series.
Think of the drip series like a branch on a tree.
You can have one simple branch, or you can grow branches off of other branches, infinitely.
As you can see, there are numerous ways to create and use a drip series.
This is a very powerful tool that, when used well, will completely level-up your email marketing efforts.
What’s more, they require very little work after the initial setup.
Now, before we get into what that setup entails, it's important, to be properly prepared.
To learn what that preparation looks like, I'll see you in the next video.
One of the most effective, used forms of email marketing is the drip series.
A drip series is a series of email letters sent over a set period of time, and triggered by a particular action.
The number of email letters in the series varies based on need; it could be as few as one or as many as a dozen.
You may not notice it, but in this day and age, drip series are being used everywhere all the time.
Here are just a couple of examples, with the action triggering the series outlined in each.
You sign up for a new department store rewards program, and moments later receive a welcome email.
You receive an additional email for the next two days outlining benefits of your new membership, and tricks for more ways to save.
This example presents a standard Welcome Series.
The trigger for the series was the addition of your information to a list: their new members' list.
Here’s another common example:
You receive a series over the length of one week, advertising a week-long sale.
The trigger for this series could be the date the sale begins.
Finally, imagine you cancel your membership to the department store in the first example.
You promptly receive three emails over the course of a week, asking you to reconsider your decision.
The trigger for this “please don’t go” series is likely your submission of the particular form for membership cancellation.
Now, Drip Series’ can be simple like these three scenarios, or more complex and multi-faceted.
For example, you could create an Upsell Series that would deploy only to people who opened 3 out of 3 emails in the Welcome Series.
Or, you could create a Reminder Email that deploys to people who did not click through on the week-long Promotional Series.
Think of the drip series like a branch on a tree.
You can have one simple branch, or you can grow branches off of other branches, infinitely.
As you can see, there are numerous ways to create and use a drip series.
This is a very powerful tool that, when used well, will completely level-up your email marketing efforts.
What’s more, they require very little work after the initial setup.
Now, before we get into what that setup entails, it's important, to be properly prepared.
To learn what that preparation looks like, I'll see you in the next video.
