Why does a good subject line matter?
You might have crafted an incredible email, with stunning images, a seamless layout, gripping copy, and effective CTAs – but it won’t matter a bit if nobody opens it.
The subject line is the #1 contributor to successful open rates.
After the subject line, the remaining key factors are the From Name and Preview Text. But the subject line is what immediately catches our attention, and if it's ineffective, we move on.
And why wouldn’t we? We live in a fast-paced world, and our time/attention is our greatest asset.
Before ever landing a sale, a sign-up, a signature, or any other objective, you must first land your recipient’s attention. We do this first and foremost with a killer subject line.
Never, never, never underestimate the power and importance of a great subject line!
Sound like a lot of pressure? Don’t worry– there’s no need to sweat buckets while working on your next subject line for hours upon hours…
After completing this tutorial, you’ll have the understanding and tools to effectively (and efficiently!) craft crazy good subject lines.
Now that you understand the importance of subject lines, let’s learn how to make one great.